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Gold has always told a story of luxury and endurance. Its shine unwavering through generations. It is the metal of celebration, of milestones, of meaning.
Yet for many, its high price makes it feel out of reach. an indulgence reserved for special occasions rather than everyday moments. And for those who love to refresh their style, solid gold can seem restrictive and more of an investment than an expression.
That’s why today’s jewelry designers are redefining gold’s legacy. They’re creating modern pieces that capture its beauty without the limitations. Pieces designed to move with you, to evolve with your style, and to shine every day.
Because however you wear it, the final layer is always gold.
Solid Gold (SG)
Solid gold has been used in jewelry for thousands of years and remains the benchmark for luxury.
It is gold all the way through, with no base metal underneath. Different karats (14K, 18K, 24K) change its purity, color, and hardness.
Solid gold never wears down to another metal.
It is the most valuable and longest-lasting option for fine jewelry.
Gold Filled (GF)
Gold-filled jewelry emerged in the early 19th century, around the 1830s, as alternative to solid gold.
It consists of a layer of real gold mechanically bonded to a base metal, usually brass, with the gold making up at least 5% of the item’s weight.
Gold-filled pieces are very durable and can last 10 to 30 years or more. The cost is more affordable than solid gold but pricier than plated pieces, providing a balance between investment and aesthetic appeal.
PVD Gold Plated (PVD-GP)
Representing a modern jewelry innovation from the 1970s, PVD is a high-tech process where vaporized gold compounds are molecularly bonded to the base metal in a vacuum environment.
This external layer is typically between 0.5 and 2.5 micrometres thick. This method creates an exceptionally resilient and consistent gold surface finish.
PVD gold jewelry provides reliable quality and an enhanced aesthetic, perfect for those seeking designs suitable for more frequent wear at acceptable prices.
Enjoy the timeless glow of gold with accessible, trend-friendly designs you can refresh anytime. Gold-plated pieces let you experiment, layer, and express your style without the commitment of high-cost fine jewelry. Perfect for seasonal looks, gifting, or elevating simple outfits with a touch of shine.
KORUTA
Your Daily Elegance
